Missing Children Society of Canada

Missing Children Society of Canada


JUDY PETERSON:
Lindsey was a beautiful young girl. She was athletic and funny and artistic. Lindsey was fourteen years old in 1993
and she was last seen walking down a rural road in the Comox Valley.
We believe she was hitchhiking and she never got into town. She just vanished. The last thing I said to her was that I loved
her and that I missed her and I’ve never seen or heard anything about what happened to her
since. AMANDA PICK:
Traditionally, most of the years that the organization has served, posters were the
vehicle to bring awareness to our cases. JUDY PETERSON:
The first couple of weeks I literally sat at a typewriter and made up a missing poster
myself, and got colour photocopies, and a girlfriend drove me all over town and I, with
my role of scotch tape, and I taped up posters trying to find out any information.
AMANDA PICK: For the last four years we’ve been looking
at how do we utilize technology in the search for missing children. TEAM MEMBER: Because it’s so high…
AMANDA PICK: We’ve created what we call the search program
and it utilizes a couple different opportunities through technology. So, the first one is “most
valuable network” and that allows us the opportunity for individual Canadians to donate their social
media feeds to us. Never been done before, and essentially what
it does is create the first online search party, ever. So people can donate their Facebook
or Twitter accounts to us and allow us the ability to be able to post directly on their
news feeds. When you donate your feed to us, then everybody in your group sees it. So all
of your friends and all of your followers. Now we have the reach of millions of Canadians
nationwide through their social media feeds. INSPECTOR CLIFF O’BRIEN:
We know that offenders, if they’ve abducted a child they want time and they want anonymity.
And if we can get that information out, and people’s photographs out and information and
in the right hands at the right time, as quickly as possible, that’s good for us. And that
really increases our chance of recovering that child and reuniting them with their family. AMANDA PICK:
Incredible program called CodeSearch allows corporate Canada and their employees to be
connected to us through an app that we can send information to them immediately about
a missing child. Immediately they can hit one link and they’re
connected to law enforcement to provide critical information on a case
INSPECTOR CLIFF O’BRIEN: What CodeSearch allows us to do is to, almost
instantaneously; send out the information about a missing child. And sometimes all we
want to do is target a particular community. And in some cases we want to blanket several
provinces, or we may want to reach out to the whole country. And this, CodeSearch allows
us to do that very, very quickly and very effectively.
JUDY PETERSON: I truly believe that if this had existed when
Lindsey vanished, that we would have answers and we would know what happened to her. If
they could have reached 70% of that area and all the people in that specific area, up and
down that street where she vanished, people would have remembered right away because it
would have been within hours. INSPECTOR CLIFF O’BRIEN:
I can assure you there is no law enforcement agency in this country that ever forgets about
a missing child and we’re always working on those cases.
JUDY PETERSON: I can never stop searching for her. My biggest
fear is that I’ll never know. AMANDA PICK:
For people like Judy and Lindsey and other families nationwide, this program serves to
continue to bring awareness to their cases as well.
JUDY PETERSON: Get on social media and donate your Facebook
contacts and get involved. Get your friends involved as well because the more people that
are involved in this technology the more successful it will be. AMANDA PICK:
The hope for this program is not just that we save missing children now but that we prevent
them from going missing.

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